It’s pretty rare these sorts of websites exist anymore, but here we are in 2019 and poolside.fm has me completely captivated. In my opinion, the same advice given to athletes, goes for websites, apps and startups too:
Do one thing, really well.
Poolside.fm does one thing very well indeed. Emulating a very specific aesthetic. Observe:
It just so happens to play the most wonderfully curated playlists this side of the internet. Come for the aesthetic, stay for the jams. Right? Poolside is a labor of love from Marty Bell (@marty). Marty also admins a VIP entrepreneurs chat room called Jacuzzi Club.
Poolside consists of the classic trappings of a decent music site: a delicious summery mix of jams, dancey tunes, indie tracks, seasonal goodies, lo-fi mixes and rarities that your neighboring college radio station envies — I could easily spend days here myself. It has a fantastic nostalgia too (Majestic Casual anyone?). It’s a good place. In an age where algorithmically generated playlists tend to breed boring, repetitive (and all too frequently predictable) Spotify playlists and Twitter trends, Poolside fills the void with serendipitous sounds that I seemingly never grow tired of.
I feel like this exactly what the music community needs right now. According to The Verge:
That’s intentional. Poolside.FM has about 32,000 followers on Instagram, and Bell says that the site has 4,000 monthly listeners. He wants to grow that number this year and continue building up the community. Part of that is welcoming new listeners, but he also wants to encourage other artists and musicians to submit their tracks. It’s a collaborative process.
Spectacular. Very encouraging.